Meet Ella!
The face behind Defined Lashes & Brows
I'm Ella, the founder of Defined Lashes & Brows. With over 7 years of experience in the beauty industry and award winning expertise in lash lifts, I specialise in creating tailored lash and brow treatments that enhance natural features with precision and care. My focus is on delivering high quality, personalised results in a calm and welcoming studio environment.
My journey into lash and brow artistry
My passion for beauty began during my school days with a deep love for makeup and all things aesthetic. I initially thought my path would lead me to a career in makeup artistry. However, after graduating, I realised my true calling was to specialise in the intricate art of lashes and brows. This specialisation allows me to focus on enhancing natural beauty in a transformative way.
The art of effortless beauty:
My unique approach
At Defined Lashes & Brows, I champion the philosophy of low maintenance beauty. In today's fast paced world, spending an hour on makeup every morning simply isn't practical for many. My goal is to give you the gift of waking up with perfectly fresh lashes and brows, embodying what I call "effortless beauty." This approach delivers high-end results with a touch of luxury, setting us apart from traditional beauty salons. With over seven years of industry experience, I thrive on making clients feel happier and more confident, helping them embrace a better version of themselves.
Defined beauty, tailored to you
What I value most about my work is seeing the confidence and satisfaction my clients leave with. My goal is to help each client feel like the best version of themselves, with the added ease of knowing their lashes and brows are expertly maintained for weeks at a time. I take a personalised approach to every treatment, carefully tailoring each service to suit individual features, preferences and desired results. Client satisfaction and confidence remain at the heart of everything I do.
Industry Recognition
Throughout my career, I have remained committed to refining my skills and delivering exceptional results. This dedication has led to recognition within the industry, including 3rd place in the 2021 International Lash Oscars and 1st place in the 2025 Lash Industry Awards NZ for lash lifting. Alongside more than 7 years of experience, these achievements reflect my passion for excellence and continued professional development.
"Ella was very professional and made my experience comfortable from start to finish. Her studio space was clean and welcoming, and she brought a warm, friendly, and gentle approach as a technician. Highly reccomend"
Katrina